Strategy Development work with the team to identify strategies and approach across multiple digital channels (display, search, social, video)
Utilize attribution, media mix modeling and planning tools (Google Attribution 360, Nielsen, Comscore, Doubleclick etc.) to pull audience consumption, competitive reports and forecast effective target goals.
Develop digitally neutral media plans, flighting recommendations and forecast attributable performance across all channels and campaigns.
Plan Development negotiate with publishers, compile plan specifics, assign budgets, run reach and frequency reports, accurately finalize all client-facing documents.
Manage client budgets, investments, and purchase authorization process.
Work with wider planning and analytics team to generate insightful campaign reports with optimization recommendations while media is live.
Work with cross-functional teams (Paid Search, Display, Analytics, etc.) to manage processes
Strong knowledge and understanding of campaign performance measurement and demonstrate how to optimize different KPIs depending on client objectives and consistently deliver strong results through testing and ongoing optimization.
Maintain strong, professional relationships with the publisher community.
Proactively monitor digital landscape and identify trends/partners for upcoming campaigns
Bachelor’s degree in Marketing, Economics or related field
Demonstrate experience having worked on advanced or large scale media campaigns within an agency or client environment
Strong understanding of attribution or quantitative skills
Experience with interactive research tools (i.e. Ad Relevance, Media Metrix, @plan)
Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
Keeps up to date on the evolving digital landscape, and how digital fits into the overall marketing plan
Understanding of media concepts and terms, creative and budget requirements
Experience with Microsoft Office Suite, PowerPoint, Word, and advanced knowledge of Excel
Samenvatting vacature Media Strategy Director
|Vestigingsplaats/Standplaats:||Amsterdam, Noord-Holland (NL)|
|Functie:||Media Strategy Director|