Director, Partner Development, Digital Partner Commerce

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 85 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

Purpose & Overall Relevance for the Organization:

  • Drive the digital development of the defined Key Account (KA) webshops in Europe, seeking to enhance our brand representation & ultimately grow digital net sales & market share
  • Build sustainable long-term digital growth plans with the defined focus KAs, in collaboration with the Digital Sales Managers and Wholesale (B2B) teams
  • Champion a digital-first mentality across the wholesale organisation & drive the agenda in digitally upskilling the sales workforce to capitalize on shifting consumer shopping habits
  • Input into & execute the Global Digital Partner Commerce (DPC) strategy, with a clear focus on the European market

Role & Responsibilities:

  • Enhance the visibility of our brand across the digital wholesale (DPC) channel, with an elevated priority across the identified Alliance Partners in Europe
  • Develop & foster a digital first mindset across our wholesale organization, upskilling our teams by leveraging the expertise from the adidas Direct to Consumer eCom team and leading external partners (i.e. Google)
  • In collaboration with the Alliance Digital Sales Managers, drive the execution of a mutually agreed joint business plan with a clear focus on driving digital market share growth
  • Lead a team of Digital Cluster Leads across Europe, ensuring that the European DPC strategy is implemented in a consistent manner, tailoring to the local cluster needs where appropriate
  • Continuously assess the end-to-end commercial and operational go-to-market process, proposing how we can optimise our approach across the digital landscape, to ensure adidas continue to innovate & lead in this space
  • Work in collaboration with adidas eCom, to ensure investments into our brands across the market are driving incremental sales, whilst monitoring to ensure minimal cannibalisation
  • Showcase digital & commercial expertise in internal & external environments (e.g. Sell-ins, Key Account meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
  • Assess the digital marketplace, embracing a continuous improvement mindset in suggesting enhancements to how our brands are seen by the consumer
  • With a focus on the consumer, evaluate how our current go-to-market approach can be optimised to drive mutual benefits & increased efficiencies

Key Relationships:

  • EU DPC Analytics & Business Development
  • EU eCommerce Team: Consumer Experience, Buying & Planning, Analytics
  • EU Supply Chain Management team
  • EU Key Account Management teams
  • EU Sales Directors
  • VP EU Wholesale
  • Global DPC teams
  • Global & European Partner Program
  • IT & Digital Sales Solutions
  • Partner’s Business / Digital teams
  • Finance & Legal

Knowledge, Skills and Abilities:

  • Ability to influence stakeholders across different seniority levels and communicate change
  • Understanding of how to accelerate and optimize our brand performance within a digital eMarketplace retailer’s platform
  • Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis
  • Ability to work effectively and under pressure within an international team environment
  • Comfortable managing a diverse team geographically located in different parts of Europe
  • Results driven personality & comfortable working in a deadline driven environment
  • Solution-oriented with great attention to detail
  • Ability to derive the “so what” from any given situation & articulate this clearly
  • Keen interest & knowledge of the digital landscape and of the sporting goods industry
  • Fluent English is necessary; another European language would be beneficial

Personal Characteristics

  • Confident, Collaborative, Creative & Consumer Centric
  • Open minded, eager to learn, comfortable making mistakes, overachiever, clear communicator, proactive
  • Strategic thinker and able to see the bigger picture, yet focused on execution and able to analyze the details to get things done
  • Fact based & comfortable excelling in a fast moving entrepreneurial environment
  • Committed to building and fostering a diverse and inclusive work environment
  • Demonstrates a strong sense of urgency and “can do” attitude

Leadership Capabilities

  • Comfortable leading change & willing to challenge the status quo
  • Clearly communicates what must change, why it is necessary and the intended outcomes
  • Adjusts communication styles depending on the audience
  • Fosters a culture that makes people feel valued and respected
  • Identifies opportunities to build mutually beneficial relationships
  • Results Driven – relentless drive & desire to achieve targets
  • Reviews performance and progress on a regular basis to ensure the team is achieving results
  • Champions the ‘High Demand, High Support’ approach

Requisite Education and Experience / Minimum Qualifications:

  • Previous experience in managing a large team in a multi-faceted complex organisation, with tangible evidence of exceeding expectations & driving team development
  • University degree is preferred
  • Minimum 8 years professional experience, preferably within the digital space
  • Experience in eCommerce – ideally both retailer & brand side
  • Experience working with leading global eMarketplace platforms
  • Experience and understanding of how to optimise eCommerce UX and drive site optimisations to improving visibility and sales for a brand
  • Experience working with pan-country teams and accounts & understanding how to tailor our brand approach to each locale
  • Sportswear industry experience is a plus

Samenvatting vacature Director Digital Account Acceleration DPC

Bedrijfsnaam:  adidas
Vestigingsplaats/Standplaats:  Amsterdam, Noord-Holland (NL)
Functie:  Director Digital Account Acceleration DPC
Branche:  Unknown
Opleidingsniveau:  Onbekend
Dienstverband:  Fulltime
Aanstelling:  Onbekend