Job Description

The purpose of this role, is to lead, shape and deliver our brand activation strategy for Listerine Benelux.

Together with the multifunctional team you will lead the definition of and implementation of best in class customer, shopper & consumer plans to accelerate our growth and meet both consumer and customer needs.

The role will also involve frequent interactions with the Central Europe cluster to provide input and make sure we both feed into the global consumer/customer strategy and assure locally we get the required tools/support to grow our Oral Care business.

Your key areas of responsibility

Together with the Brand Activation Lead Oral/ Self Care BNL, you will own the BeNeLux measures for Listerine:

Manage the day-to-day business

Grow the brand via category optimizations, shopper activations with retailers, consumer activations, influencer marketing, digital marketing.

Input into a best in class capability agenda including Perfect Store, Instore excellence, Category management, Customer & Category Trade story development in conjunction with regional and global support.

Lead solution development efforts for the brand that best address consumer, customer/ channel needs, while coordinating the involvement of all necessary stakeholders.

Own the Business Planning process for Listerine.

Collaborate closely with lead stakeholders across the cluster to access best in-class best practices and solutions.

Own & Track business performance and LEAD mitigation plans when needed

Manage Marketing budget and P&L responsibility

Talent & Capability Development

Play an important role in driving total mass business forward, not only Listerine

Continuously learn, improve & challenge to drive yourself and the multifunctional team to a higher performance


Your Core Competencies & Experiences

Values Based leadership. Above all, you will value and demonstrate Integrity, Transparency & Trust.

Agility & Ownership. You love to take ownership, even beyond your scope of responsibility. You constantly look for opportunities and you are to compliantly achieve success. You will have a very high propensity for collaboration & cross functional ways of working.


Demonstrate expertise in customer and retail strategy across key channels including mass retail, drugstores and pharmacy channel.

Excellence in stakeholder management internally and externally

Build strong value – added partnerships with customers and other external stakeholders to generate perspective and insights.


Translates insights into actions that challenge the status quo and that reinforce our competitive advantage.

Determines alternative options

Dares to take risks aligned with Credo-based decision-making


Builds an environment supportive of diverse and inclusive thinking and perspectives.

Holds both themselves and others accountable – challenges when required.

Develops, tries and builds upon new operational practices that have been successful elsewhere in the company.

Builds & reinforces a sense of urgency on key projects; helps others understand the criticality of these efforts.

Analyses the outcome of recent projects; comes up with lessons learned reviews to improve future efforts and outcome.

5 years’ experience in marketing or customer & shopper marketing roles with proven track record.

Master degree or equivalent

Fluency in English, Dutch, French

What does this role offer the right candidate?

Be part of the largest global healthcare company (consumer division) in the world and contribute to stronger health care outcomes for consumers.

Opportunity to build leadership and strategy muscle – shape future channel, customer and people strategies

Opportunity for future promotion, including international roles

Job location

Belgium (Opportunities to work from Beerse, Diegem, Breda and Amersfoort)

Occasional travel throughout Benelux will be expected (customers)

Flexible working policy in operation.

Samenvatting vacature Brand Activation Manager Listerine BNL

Bedrijfsnaam:  Johnson & Johnson
Vestigingsplaats/Standplaats:  Nederland, NL (NL)
Functie:  Brand Activation Manager Listerine BNL
Branche:  general
Opleidingsniveau:  Onbekend
Dienstverband:  Fulltime
Aanstelling:  Onbekend